CREATE POSITIVITY
ADIDAS

From the field, to the court, to the pitch, creativity changes everything. This scrappy film for adidas shows what happens when one moment sparks a wave of positivity throughout culture.

Creating the film was a combination of choreographed sports action, spontaneous phone footage from everyone on set, film photography, Polaroids, and whatever else we could gather in the moment.

Somehow, it was even more fun and chaotic than it sounds.